Skinner &Behaviorism essays

Skinner &Behaviorism articles Social Cognitive Theories And Techniques Frederick Community College There were a few overwhelming scholars in the intellectual conduct meta-hypothesis. Every scholar arrived at their decisions, were gotten, and added to remedial aptitudes in various manners. Their historical history considers a superior comprehension of how they happened upon their decisions. Their hypotheses add to the comprehension of human instinct. Their faultfinders uncover blemishes or oversights in the speculations. The procedures utilized in the activity phase of treatment today all have some verifiable roots in these hypotheses and the speculations of others. The general objective being to concentrate on making changes in practices, considerations, and sentiments while proceeding to investigate emotions and look at values, needs, boundaries. Behaviorism started when Ivan Pavlovs hounds started to salivate after hearing the hints of food being readied. Shockingly this wonder destroyed his spit estimating tes t yet it contributed the hypothesis of traditional molding. The hypothesis is that when an unconditioned improvement is matched with an unbiased upgrade ordinarily a molded boost and adapted reaction will result. The unconditioned improvement (US) in Pavlovs try was the food, which made the pooches salivate. The unconditioned improvement regularly inspires this response. The impartial upgrade, something that doesn't regularly evoke a similar response as the unconditioned improvement, was a tone or chime. At the point when the two were introduced together the molded boost or learned upgrade turned into the tone and the educated conduct or adapted reaction was to salivate. John B. Watson (1878 1958) extended Pavlovs hypothesis into the behaviorism. Because of his commitment he became know as the Father of American Behaviorism. He portrayed behaviorism as the investigation of unmistakable instead of secretive conduct. His accentuation was on objectivity rather than extrospection. This idea was definitely diff... <!

The Lady and the Tiger Reading Response

Emma Olmstead Period 4 3-3-12 Class number 14 The Lady or the Tiger By: Frank Stockton This story leaves the peruser loaded up with interest. The writer doesn’t make the end, or consummation, exceptionally clear, and rather, leaves the peruser to choose how they see, or need the story to end. â€Å"And so I leave it with every one of you! Which came out of the opened entryway the woman, or the tiger? (page ) If I needed to make a forecast to figure the outcome, I would think it was the tiger that came out by the pieces of information/indicates all through the storyline. The leader of the town has an extremely intriguing method of rebuffing hoodlums, and individuals from the town can even decide to watch-on the off chance that they are sufficiently bold to watch a frightful scene or watch an entertaining occasion that is sudden to occur, except if they may definitely realize what will happen-of course.The king’s darling remained in the crowd realizing which was behind t he two entryways. She likewise knew who the woman was-the most attractive and loveliest of the maids of who could have been chosen as the prize of the charged youth, and she detested this woman. So the most likely or sensible result would be that she needed him to languish as opposed to over him to wed and go gaga for a ladies whom she detested. I despite everything wonder why the creator made the consummation the way it was.I think this story shows how your activities might cost you your life. In the wake of perusing this story, I will consistently ponder what I do-what is correct and what's up. In spite of the fact that this story is depicted as in a semi-uncouth town, it despite everything shows an important message. I truly appreciated this story and it can truly show somebody a significant exercise to settle on their choices in life carefully. Word Count: 317 words The Lady and the Tiger Reading Response Emma Olmstead Period 4 3-3-12 Class number 14 The Lady or the Tiger By: Frank Stockton This story leaves the peruser loaded up with interest. The writer doesn’t make the end, or consummation, clear, and rather, leaves the peruser to choose how they see, or need the story to end. â€Å"And so I leave it with every one of you! Which came out of the opened entryway the woman, or the tiger? (page ) If I needed to make an expectation to figure the outcome, I would think it was the tiger that came out by the intimations/indicates all through the storyline. The leader of the town has a fascinating method of rebuffing lawbreakers, and individuals from the town can even decide to watch-in the event that they are sufficiently daring to watch an appalling scene or watch a clever occasion that is unforeseen to occur, except if they may definitely recognize what will happen-of course.The king’s darling remained in the crowd realizing which was behind the two entryways. She addition ally knew who the woman was-the most attractive and loveliest of the maidens of who could have been chosen as the prize of the charged youth, and she detested this woman. So the most plausible or sensible result would be that she needed him to languish as opposed to over him to wed and go gaga for a ladies whom she detested. I despite everything wonder why the creator made the completion the way it was.I think this story shows how your activities might cost you your life. In the wake of perusing this story, I will consistently ponder what I do-what is correct and what's going on. Despite the fact that this story is portrayed as in a semi-brutal town, it despite everything shows an important message. I truly delighted in this story and it can truly show somebody a significant exercise to settle on their choices in life shrewdly. Word Count: 317 words

Winning the Lottery vs Other Unlikely Outcomes

Billions of dollars are spent on global lotteries every single week. Players are attracted by the life-changing jackpots and the small ticket price, but they ignore the ridiculously high odds simply because the human brain can’t quite comprehend odds that high. It hears something like, â€Å"You’re more likely to be hit by a meteor on the way to buying a lottery ticket then you are to win the lottery† and it processes that into â€Å"but I have the same chance of winning as everyone else and someone wins every week, so my odds must be good†. We can’t quite understand just how many tickets are sold or how many possible permutations there are, because it’s hard to visual those sort of odds and we’re very visual creatures. With that in mind, let’s see if we can make things a little more visual. The Stadium Equation Imagine you’re in Tiger Stadium in Baton Rouge. It is one of the biggest stadiums in the US with a capacity of over 100,000. There is a capacity crowd and the camera crew have been told to focus on a single person somewhere in the stadium. What do you think the chance is that you’re going to be that person? Pretty slim, right? After all, the average fan goes to a dozen games a year, often in much smaller stadiums and with camera crews that pick-out hundreds of fans a game, and they never see themselves on TV. Now imagine that 1 game takes place every day for 10 months of the year and you only attend 1 of those games. Throughout that time, the camera crew gathers footage and after all of this footage has been collected, they receive word from their producer to publish a still image of a single fan from one of those 300 games. Do you fancy your chances of that being you? Of course not, yet the odds of it being you are ten times more likely than your odds of winning the Mega Millions jackpot. Personal Injury Relation Every year, there are over 5 million dog bites in the USA and around 20,000 slip and fall accidents. A significant number of these result in personal injury claims being filed, of which around 5% go to court. Of those, only around 10% will succeed. In other words, even if you have a serious slip and fall accident and are one of the few who make it to court (most are settled outside of court, as discussed on this site from a group of personal injury lawyers in Charleston, WV) the odds of you winning are still very low. So, forget about the meteor equation here for a moment and imagine this: you have a 5 minute walk to the shop to buy a lottery ticket. In that time you are bitten by a dog and you suffer a slip and fall accident. You get a lawyer, make a claim, make it all of the way to court, and are successful. All of that is still around 10 to 15 times more likely than you winning the lottery. You’re defying odds at every step of the way, not to mention the seriously unlucky turn you had on your way to buying a ticket, but the odds of all that happening are still higher than the odds of that ticket scooping the grand prize. The Stupid Odds Some articles on this subject don’t really do the odds justice because they’re not looking at it in a way that makes sense. They say, for instance, that you have a 1 in 11,500 chance of winning an Oscar, and they’ll claim odds of less than 1 in 10 million for being (or dating) a supermodel or even being president of the USA. But what if you’re not an actor or have no discernible talent? What if you’re under the age required to be US president, have no political experience (although that no longer seems to matter) or have no intention of running for office? These odds are misleading and the end result is readers who believe that certain things are more likely than they actually are.

Tarchia - Facts and Figures

Name: Tarchia (Chinese for brainy); pronounced TAR-chee-ah Habitat: Woodlands of Asia Historical Period: Late Cretaceous (75-65 million years ago) Size and Weight: About 25 feet long and two tons Diet: Plants Distinguishing Characteristics: Large, armored head with slightly larger than usual brain; quadrupedal posture; sharp spikes lining back About Tarchia Heres more evidence that paleontologists have a good sense of humor: Tarchia (Chinese for brainy) earned its name not because it was particularly smart, but because its brain was the tiniest smidgen bigger than those of comparable ankylosaurs, among the dumbest of all the dinosaurs of the Mesozoic Era. The trouble is, at 25 feet long and two tons Tarchia was also bigger than most other ankylosaurs, so its IQ was probably just a few points above that of a fire hydrant. (Adding insult to injury, it may well be the case that the type fossil of Tarchia actually belonged to a closely related genus of ankylosaur, Saichania, the name of which translates, equally ironically, as beautiful.) The ankylosaurs were among the last dinosaurs to succumb to the K/T Extinction 65 million years ago, and when you look at Tarchia, its easy to see why: this dinosaur was the equivalent of a living air-raid shelter, equipped with massive spikes on its back, a powerful head, and a broad, flat club on its tail that it could swing at approaching predators. The tyrannosaurs and raptors of its day probably left it in peace, unless they were feeling particularly hungry (or desperate) and ventured to flip it onto its enormous belly for a relatively easy kill.

The Battle Of New Orleans - 1861 Words

The Battle of New Orleans was the ending Battle that resulted in an American victory against the British during the War of 1812. But when Looking at The Battle of New Orleans, one must understand the the causes of the war of 1812 and how it eventually lead to the ending of the war with the Battle of New Orleans. The war of 1812 is most often believed that is was started because of British impressment of American Sailors. This meant that they were basically kidnapped and forced into British servitude. This disrupted American shipping, and obvious violation on American Sovereignty. There were many thousands of British sailors who were working for the U.S so a lot of the sailors that were kidnapped by the British were in fact, also British. Beside this fact, America was still not happy with the impressment of their sailors. This disrupted American shipping while bolstering the war machine of the British while they fighting Napoleonic France. Great Britain did not want war with the U.S a nd thus fought the war half- heartedly. This was a great advantage of the U.S because if Great Britain used their full war machine, the U.S would have certainly lost this war and could probably be back under British rule. The Battle of New Orleans took place towards the end of the war, the Treaty of Ghent technically ending the War in December of 1814, but hostilities continued until February until it was finally ratified by the Congress. Andrew Jackson arrived in New Orleans on December 4th, atShow MoreRelatedThe Battle Of New Orleans1227 Words   |  5 Pages The Battle of New Orleans was significant because it was the biggest part of the American Revolution for the United States. Andrew Jackson and his untrained army outsmarted the British, causing them to retreat and in result stopping the British from capturing New Orleans. The Battle of New Orleans was also important because it was the last major battle of the War of 1812. Andrew Jackson, America’s General who led the war, would be known as an American hero after this war. General Jackson heard aboutRead MoreThe Battle Of New Orleans1904 Words   |  8 Pages20, 2017 2nd Lieutenant Jerry Chen Private Ashton Benn The Battle Of New Orleans The Battle of New Orleans started with the Union wanting the lower part of the Mississippi river. The Union wanted the Mississippi river because it was the only remaining area for the Confederate and it took away their huge port to receive things and trade their southern goods that they grew or made. That would really help the Union. The Battle of Orleans was one of the historic wars between the Southern ConfederateRead MoreThe Battle Of New Orleans2194 Words   |  9 PagesCoast. The Battle of New Orleans occurred in the American South and concluded the War of 1812. It was the last major battle of the war, and occurred after the peace treaty (Treaty of Ghent) had been signed. Throughout the War, Americans had suffered many losses. An estimated 17,000 died from disease, 2,260 were killed in action, and 4,505 were wounded. The victorious outcome in New Orleans would create an unprecedented setting for America and her future. The Battle of New Orleans occurredRead MoreThe Battle Of New Orleans3320 Words   |  14 PagesBattle of New Orleans Cade Northcutt 1st Period November 20th, 2014 American independence from Great Britain was at first all just a dream from new American colonists. After years of war and key battles with British forces during the Revolutionary War, this dream became a reality. However, some issues promised to be fixed after the Revolutionary War were not corrected. Great Britain had agreements and treaties that were left unfulfilled in the eyes of Americans. One major battle servedRead MoreAndrew Jacksons Leadership in the Battle of New Orleans Essay1109 Words   |  5 PagesJackson, The Battle of New Orleans† Andrew Jackson was born in rural South Carolina March 15, 1767, the son of impoverished Irish immigrants. He received no formal education as young child and became a messenger boy in the American Revolution at the age of 13. At the Age of 35, he was elected to the Tennessee Militia as a Major General.(LOC) The Battle of New Orleans took place on January 8, 1815 and was the final major battle of the War of 1812. In this decisive battle of the AmericanRead MoreAnalysis Of The War Hero After The Battle Of New Orleans934 Words   |  4 PagesVamika Sharma Mrs. Zierer Period 6- APUSH 11 November 2015 APUSH DBQ: Jacksonian Democrats Andrew Jackson became known as the war hero after the Battle of New Orleans. His victory over the Indians in the battle helped his public recognition and increased his popularity in society. In the election of 1820, Andrew Jackson ran for presidency and won with flying colors. Jackson’s humble background gave him an edge over other candidates - he was the voice for the â€Å"common man† and endorsed the idea ofRead MoreThe Great American Victory Described in Robert Reminis The Battle of New Orleans963 Words   |  4 PagesRobert Remini tells the readers in â€Å"The Battle of New Orleans† that he wishes to educate his audience of the hard-hitting times our soldiers endured in this remarkable battle that made America the strong and independent country it is today. It is important to Remini to depict the heroic feats of Andrew Jackson â€Å"who became a symbol of what was best in American society† (Remini xi) because of his great leadership and determined h eart. The Battle of New Orleans was a great victory for America, duringRead MoreJoan of Arc and the Siege of Orleans Essay1280 Words   |  6 PagesBetween 1428 and 1429 during the Hundred Years’ War between France and England, the city of Orleans was besieged by English forces. The 5000 English soldiers lead by Thomas de Montecute, attacked for months. Around this time, Joan of Arc Appeared in at the court of Charles, and lifted the siege in 1429. This was the major turning point for the French in the war. The events leading up to the Siege of Orleans were mainly victories for the English. The French were attacking land which King Edward IIIRead MoreAndrew Jacksons Colorful Military Career1286 Words   |  5 Pages1813-1814, and then culminating in the Battle of New Orleans in 1815. This string of military victories for Jackson was later supplemented by brutal victories in the First Seminole War in 1818. Having had a meager role to play in the War of 1812, Jackson hungered for glory and led the West Tennessee Militia in the Creek War of 1813-1814. This led to promotions for Jackson. Jacksons military career reached its pinnacle, though, during the Battle of New Orleans. It was here Jackson became known as OldRead More Shiloh Essay1192 Words   |  5 PagesShiloh After Shiloh the South would never smile again. Known originally as the Battle of Pittsburg Landing, The Battle of Shiloh was the bloodiest battle fought in North America up to that time. Pittsburg Landing was an area from where the Yankees planned to attack the Confederates who had moved from Fort Donelson to Corinth, Mississippi. The North was commanded by General Ulysses S. Grant and the South by General Albert Sydney Johnston. The Union army was taken by surprise the first day

Honda Marketing Plan free essay sample

Honda made its foray into Malaysia in the 1960s, appointing Kah Motors Sdn Bhd as its distributor. In 15 November 2000, Honda Motor Co. Ltd. of Japan partnered DRB-HICOM Berhad and Oriental Holdings Berhad to form Honda Malaysia Sdn Bhd. with a commitment to offer the â€Å"Highest Customer Satisfaction in Malaysia. Honda Malaysia is growing rapidly whereby in 2003, the company set up a manufacturing plant in Pegoh, Malaka. Spread over 80 acres of land, the Pegoh Plant has a total built-up area of 13 acres and rolled out its first car, a CRV, in January 2003. Honda Malaysia rides strongly on its slogan The Power of Dreams, expresses Honda’s ambition to realise and inspire extraordinary dreams through its innovations that enhance human mobility and benefits to the society. In addition, it is also to inspire Honda to move forward in the cars manufactures industries. Address : Head Office (Malacca Manufacturing Plant) : Honda Malaysia Sdn Bhd, HICOM Industrial Park Pegoh, : P. O. Box 70, 78000 Alor Gajah, Melaka. Malaysia : Sales and Marketing Office : Honda Malaysia Sdn Bhd, Lot 15, Jalan 13/6, : 46200 Petaling Jaya,Selangor Darul Ehsan Telephone Website : 1800 88 2020 : www. honda. com. my Facsimile : 03 7954 8341 MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia 3 Group 03 Season Long Project Honda Malaysia Sdn. Bhd. 2. COMPANY’S MISSION STATEMENTS â€Å"Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction† Honda has a global mission for quality like every other car maker in the world. But Honda differentiates itself with principles of fresh ideas, youthfulness, harmony, and joy. Based on our research and opinion Honda viewpoint is dedicated to supply their products of the highest quality at a reasonable price for Malaysian customer satisfaction. This statement can be supported based on our research whereby if the customer already bought a Honda product, there is no way for them to change to others especially local product, unless they go other segmentation of cars. The Honda Malaysia mission statement is officially referred to as the company principle, and it seemingly is no different to others company that manufactures and sells cars in the world. . PRODUCTS AND SERVICES Honda type of vehicles is extremely huge, however, the markets is divided in every country. There is a product released in certain countries, for example Honda NSX and Honda Life which is only in Japanese market. In addition, Honda also provide other services which is same as any other car manufacturing companies such as; car servicing and spare-part sales. Model Accord Type Sedan Descripti on Designed to inspire consumers for greater heights. Its wide body, sleek lines and elegant interior reflects the well-rooted character. With stylish additions to its already commanding presence, any consumer will feel more confident behind this luxury sedan. City Sedan Dynamic form the inside out, the all-new City is a class-leading performance, comfort, space and practically. The City is fuelled by the technology and performance with innovative technology. The City goes beyond the conventional wisdom of compact sedans with well thought out features. MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia 4 Group 03 Season Long Project Honda Malaysia Sdn. Bhd. Civic Civic Hybrid Sedan Sedan The best-selling model in the Honda line-up has received extensive makeover, now boasting an impressive array of innovations and safety features.. Comes in 2 types of model which gasoline and hybrid. CR-V SUV A special off road design philosophy made the CR-V what it is today – a combination of technical vision and creative enthusiasm. CR-Z Insight Hatchback Hatchback Sleek, sporty, aerodynamic and environmentally friendly car. The new Honda Insight Hybrid offers refined styling and functional elements both on the exterior and interior. Its improved 1. -litre i-VTEC+IMA Hybrid System delivers even better fuel economy and lower carbon emissions while offers an even safer ride with a host of exciting new features. Freed MPV The Honda Freed is about great innovations to accomplish about anything you want. This artistic curvy exterior can be used for aerodynamically on the open road and to carry more things around. Jazz Hatchback The new Honda Jazz a ccommodates all your needs in a truly advanced personal car. Boasting an optimum balance between a sporty exterior and a spacious cabin. Comes in 2 types of model which gasoline and hybrid. Jazz Hybrid Hatchback Stream MPV Stream is a sporty vehicle that eliminates the stereotype of a family car, yet retains its versatility that’s suitable for any occasion. 7-seater capability, advanced drivability, low-slung styling, space and many safety features. Table 01: List of latest Honda cars in Malaysia for the year 2012. MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia 5 Group 03 Season Long Project Honda Malaysia Sdn. Bhd. 4. LIST OF COMPETITORS Rivalry among the competitors is very strong is this industry. The major competitors are so closely balanced that it increases the rivalry. The market segment and the position are almost same with Honda. The price, quality, durability, and many other aspects of different manufacturers are greatly taken into consideration when deciding what type of vehicle to purchase. Some of the biggest Honda Malaysia competitors are shown in table below. Manufacture Description Malaysian first automobile manufacturer having the entire segment in automobile market. Malaysias second largest automobile manufacturer after Proton and their main market segment in compact car. Japan car manufacture and a Honda major competitor in the world market and they having the same market segment with Honda. Korean car manufacture had one of the biggest plans in the world at Busan. They also have the same market segment with Honda. One of famous continental car in Malaysia and the brand come from France. They market segment is Sedan, SUV, MPV, Spots and etc. or in others they have the same market segment with Honda. Table 02: List of Honda competitors Honda get 7% market share for overall sales in Malaysia last year (2011) and the number of sales keep increasing every year. The position in market is in Sedan model where 60% of sales come from this type of car. Honda is the most innovative producer where every year it creating a new model to satisfy a consumer demands. Most of the young executive in Malaysia prefers Honda as their daily driving car. It’s because of their design are suitable with this young generation. MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia 6 Group 03 Season Long Project Honda Malaysia Sdn. Bhd. 5. POSITITON IN MARKET The automobile industry has undergone many and rapid changes in the past two decades. Notably, consumer preferences and environmental concerns shape the way the industry is doing. Four major Honda car models; City, Civic, Accord and CR-V, representing 94% of revenue in 2010, assembled at Malacca plant in Malaysia. The stylish, sporty and urban Civic premiums SUV, CR-V, are market leaders in their respective segments (non-national car segment) while the City remains a major contributor to overall sales by 45%. 2010 marked the beginning of the recovery from the recession of the automobile industry worldwide. With the automobile industry in Malaysia recorded the highest amount of total industry pass 600,000 marks (605,156 units), Honda Malaysia recorded the highest sales volume at 44,486 units, representing a 15% growth year-on-year. This position Number Four brand in the country in terms of sales with a market share of 7. 4% and the number two with a market share of 18. 5% in the non-national car segment. 5. 1. COMPETITIVE ADVANTAGES a. Honda has complete set of broad range of automobile model that could serve and cater wide range of target market from young single carefree executive to family and high managerial post. This gives advantage to Honda to serve wider market niche against in competitors especially against Proton, Perodua and Peugeot. b. Honda has known to be having efficient fuel consumption that gives their cars an added value against Proton and Peugeot. c. Honda is the first automobile company that announced/launched the hybrid car that run on both electric and fuel. This shows that Honda always on the move together with cutting edge technology. MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia 7 Group 03 Season Long Project Honda Malaysia Sdn. Bhd. THE MARKETING MIX: PRODUCT AND BRAND STRATERGIES 6. PRIMARY ATTRIBUTES There are two primary attributes to show where is the positioning of Honda compare to its competitors Proton, Toyota, Peugeot, Perodua, Lexus, Audi, Mercedes, BMW, Subaru, Mitsubishi and Hyundai. The attributes are technology and durability. The position map is drawn about the Honda and its competitors. Advance technology High durability Low durability Low technology Figure 01: The attributes of Honda positioning with the competitors MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia Group 03 Season Long Project Honda Malaysia Sdn. Bhd. 7. PRIMARY TARGET MARKET Model City Segment A â€Å"Family† range product targeted for mid-income young couples with 1 to 2 children or young executives. Civic An â€Å"Executive† range product targeted for mid-high income couples with 1 to 2 children or young executives. Accord CR-Z A â€Å"Luxury† range of product targeted for high-income professionals. A â€Å"Luxury Sporty† range of product targeted for high-income single professionals or young executives. Table 03: Primary target market of Honda cars 8. PRODUCT CATEGORIES (SEDAN) Model Accord Type Sedan Car Description Designed to inspire consumers for greater heights. Its wide body, sleek lines and elegant interior reflects the well-rooted character. With stylish additions to its already commanding presence, any consumer will feel more confident behind this luxury sedan. Target Market for Class A social grade, with buying power that appreciates cutting edge automobile technology Accord also provides spacious inner setting that provides comfort not only to the driver but also to the passengers. MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia Group 03 Season Long Project Honda Malaysia Sdn. Bhd. City Sedan Dynamic form the inside out, the all-new City is a class-leading performance, comfort, space and practically. The City is fuelled by the technology and performance with innovative technology. The City goes beyond the conventional wisdom of compact sedans with well thought out feature s. Usually preferred and well by young administrators managers as intermediate as young professionals. Civic Sedan/ Hybrid The best-selling model in the Honda line-up has received now extensive an makeover, boasting impressive array of innovations and safety features. Civic also comes with Hybrid technology for those who appreciate the nature and excellent fuel preservation. Table 04: List of Honda focusing on sedan segmentation MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia 10 Group 03 Season Long Project Honda Malaysia Sdn. Bhd. 9. PRODUCT MARKET GRID The Honda represents many different things to many different people, especially for those from the various facets of life. Product Variety/ Model Managers Executives Family Active Lifestyle, Young Drivers Eco Conscious Accord 1 3 3 3 3 Civic 3 1 3 1 1 LEGEND City 2 1 2 2 2 Table 05: Honda product market grid. 1. Most likely to buy 2 Most likely to be considered 10. STRATEGY OPPORTUNITIES Existing Product Existing Market New Product Attractive after sale services Honda provide Provide and selling accessories to excellent no-question-ask after sale service to current client. The accessories include the customer that provide 5-years warranty the Spoiler, Chrome front grille, front with unlimited mileage with free labour charge and rear lower garnish, GPS, Provide safety driving course to their existing illuminated side steps and child seat customer for children safety starts with motorcycles Low financing rate promotion to the potential Honda New Market buyers. The rate would be as low as 0. 88%. business and then with their expertise Stolen vehicle Recovery (SVR) system. It is a in engine combustion, they enter into tracking system and recovery service for Honda automobile business. cars 11. Table 06: Honda strategy opportunity for product and market MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia 11 Group 03 Season Long Project Honda Malaysia Sdn. Bhd. 12. COMPETITIVE ADVANTAGES According to question 11 we should say YES. As Proton and Produa are the biggest competitors to Honda by being No. 1 in the market, Honda product and marketing mix is a main focus for increasing the market share. Honda manager’s make different types of their product and improve it for example they change the interior design and safety in during the years. They have 4 types of Sedan now. In the other hand, product mix is helping Honda to increase sales. a. Innovative design Honda usually has flaunted stylish curve and sleek interior design. Honda always known to have quality in the interior design material (for example window, steering, side window) b. Fuel assumption Most of Honda design has aerodynamic airflow design that reduces drag and hence improves in flue consumption and carbon emission. c. Cutting edge technology Honda engine has always known to be among the most powerful engine made by Asian Cars. d. New technology (hybrid) Honda began research into hybrid vehicles with a view to enhancing the fuel economy of gasoline engine automobiles to the highest degree possible. In December 2010, Honda launched the all-new Insight hybrid vehicle. Combining a newly developed 1. 3 L i-VTEC engine with IMA, the all-new Insight offered customers greatly enhanced real-world fuel economy. In addition, the Ecological Drive Assist System (Eco Assist) helped customers realize the full benefits of Honda hybrid technology and further enhance full economy. MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia 12 Group 03 Season Long Project Honda Malaysia Sdn. Bhd. THE MARKETING MIX: DISTRIBUTION (PLACES) STRATEGIES 13. HONDA DISTRIBUTION CHANNEL Marketing channels, or place in terms of the marketing mix, are the means by which interdependent organizations like Honda distribute their cars from their manufacturing plant to the consumers. Honda primarily distributes through traditional automotive sales organization. Approximately 96% of Honda’s overseas sales are made through its local dealers. Sales of spare parts and after sales services are mainly provided through retail dealers. Lectures on service technology are provided for dealers regularly by Honda’s automobile sales operations. Figure 02: Honda distribution channel in Malaysia. (source: MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia 13 Group 03 Season Long Project Honda Malaysia Sdn. Bhd. 14. LOGISTIC The logistics of Honda is by truck, marine transportation and air transportation, different customer has different transportation. In addition, they separate the car into parts and transport them in bulk. Efforts made for improving transportation efficiency Year 1980 1997 Improvement of transportation Upsizing transportation vehicles Switching to transportation by ship for the delivery of automobiles to the Hokkaido and Tohoku regions 2000 Joint transportation with other companies (by ship and truck). Export of products from the ports nearest to the factories. 002 Further implementation of measures to reduce CO? emissions and the promotion of efforts to acquire ISO14001 certification Table 07: Honda history effort in improving transportation efficiency They do many things to improve their transportation efficiency. They reform the entire transportation system and combine different transportation method, and they reduce the energy loss through the optimization of transportati on methods. In addition, they cooperate with transportation companies to reduce environmental impact. 14. 1. 3S CENTRE – SALES, SERVICES AND SPARE PARTS Figure 07: Honda 3S – Sales, services and centre MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia 14 Group 03 Season Long Project Honda Malaysia Sdn. Bhd. A full-fledged 3S Centre is a centre offering Sales, Services and Spare Parts under one roof. The 3S concept is an important component of Honda Malaysias policy of prioritising customer satisfaction while creating an enjoyable customer experience. Honda believes that when a purchase is made, a life-long relationship with the customer is forged. Therefore, it is of utmost importance for Honda to nurture these relationships by providing consistent excellent services that are of the highest quality. It also reinforces Honda Malaysias goal to achieve Lifetime Ownership Loyalty among its customers. Optimization of transportation logistic LEGEND A. Production plant C A B B. Product control centre C. Direct transportation D. Transportation by ship E. Product control centre D E Dealer 14. 2. COMPONENT PARTS Honda retrieved most of its component part from its own subsidiary companies as tabulated in the table below; Company AIKITEC Ltd Asamagiken Co. Subsidiary Ltd Atsumitec Co. , Affiliate Ltd Development, production and sales of automobile, motorcycle and general purpose machinery, change control systems, and engine mechanical parts. Category Co. Affiliate Activities Manufacture engine parts for automobile, parts of transmissions, parts for general purpose engines Molding and manufacturing of cast parts. MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia 15 Group 03 Season Long Project Honda Malaysia Sdn. Bhd. Bestex Co. Ltd Kyoei Affiliate Design and manufacture ress dies, welding, grinding, planting, assemblies, cathodic painting, blow molding F. C. C. Co. Ltd Affiliate Manufacture of clutch systems and facings; molding and machining of plastics; manufacture of various specialized tools and dies. Goshi Giken Co. Subsidiary Ltd Manufacture mufflers, exhaust pipes, fuel tanks for motorcycle, under cover, sunroof for automobile, parts for power products. G-TEKT Corp. Affiliate Manufa cturing and sales of auto body frame components, heavy gauge precision stamped parts, dies and welding equipment, etc. H-one CO. LTD Affiliate Manufacture white body parts for automobile, design and manufacture press dies Honda Co. Ltd Elesys Subsidiary Manufacture automotive electronic safety systems Honda Foundry Subsidiary Co. Ltd Honda Lock Subsidiary Manufacture engine parts, classis components for automobile and motorcycle, aluminium alloy parts Manufacture sensors, mirror systems, door locks, entry systems, security systems for automobile. Mfg. Co. Ltd Table 08: List of Honda affiliate and subsidiary company. MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia 6 Group 03 Season Long Project Honda Malaysia Sdn. Bhd. 15. PHYSICAL FACILITY Honda retailers are the physical store for represent the products. Physical store of Honda established around the world to have more face to face interactions with customers, and also Honda has many Physical stores in Malaysia. Location MALAYSIA Exterior Appearance Facilities †¢ †¢ †¢ †¢ †¢ †¢ †¢ Usage of glass facade for Store Large place High tech interior design There is a great variety of car Using red logo Friendly staff Strong lighting and ventilation Usage of outer store space to show portfolio Japan †¢ †¢ †¢ †¢ †¢ †¢ Large place High tech interior design Using red logo Friendly and patient staff Strong lighting and ventilation Usage of outer store space to show portfolio Usage of glass facade for Store North America †¢ †¢ †¢ †¢ †¢ Large place High tech interior design Using blue logo Friendly and Patient staff There is a great variety of car Strong lighting and ventilation MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia 17 Group 03 Season Long Project Honda Malaysia Sdn. Bhd. UK †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Having a motorbikes accessories store within the showroom Booking a test drive Usage of glass facade for Store Large place High tech interior design Using red logo Friendly and patient staff there is a great variety of car Strong lighting and ventilation Usage of outer store space to show portfolio Table 09: List of Honda physical facility worldwide 16. COMPETITIVE ADVANTAGES – distribution channels Honda implemented the indirect marketing channel strategy to bring their product to the customer. Honda uses intermediate channel between the manufacturer and customers. Same goes to Toyota, Hyundai, Peugeot, Perodua and Proton. However, on some ground, YES, Honda does have competitive advantage over its competitors: a. Fix sales deals In Toyota, distribution strategy, their dealers have a free ground to make independent decision on the business strategy of Toyota including the pricing. In Honda there is no mark-up pricing by the authorized dealers. This gives advantage to Honda to monitor and control their business strategy accordingly. b. Independent local retailer as distributor Honda does not have single distribution entity to market their products in Malaysia. Honda usually authorized local independent retailers to distribute their products. All Honda authorized dealers and their outlets are well established in the immediate vicinity or area of the target market segments. These give advantage to Honda to focus more on selling the products of MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia 18 Group 03 Season Long Project Honda Malaysia Sdn. Bhd. local demands. Whereas in Malaysia, Toyota distribute their vehicle through UMW Toyota Sdn. Bhd. UMW Toyota will further distribute Toyota product to the retailers. Thus their product availability is limited to the type of cars available in the distributor’s area. c. Corporate authorization Vehicles sells in their retailers have the advantage of direct corporate authorities’ inspections. This is to keep a check on the efficiency of the channel the company has the following authorities to exercise and keep the process in track with the organizational objective. Whereas for Toyota, the authorities’ inspection is based on the call of the distributors for the retailers. d. Wide coverage on retailers Honda has wide retailers’ location, located across Malaysia. There are 62 Honda sales retailers across Malaysia, against 32 for Perodua and only 21 sales branches for Peugeot. This increased the product accessibility towards reaching the customers. MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia 19 Group 03 Season Long Project Honda Malaysia Sdn. Bhd. THE MARKETING MIX: PROMOTION STRATEGIES 17. PROMOTIONAL MIX An effective promotional mix is the critical part of virtually all marketing strategies. Designing an effective promotional involves a number of strategic decisions s target audience, objectives of company’s promotion effort, nature of the product, stages in the product lifecycle and amount of money available for promotion. So, the promotion mix is the organization’s combination of the following elements which help the company to achieve its marketing objectives. Sales Promotion e-Marketing Promotion Sponsorship Event Marketing Public Relation Publicity Advertisement Figure 08: Promotional mix use for Honda Malaysia. 17. 1. SALES PROMOTION Sales promotion is initiative undertaken by Honda Malaysia to promote an increase in sales, usage or trial of their product or service. Some of the sales promotions will be done MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia 20 Group 03 Season Long Project Honda Malaysia Sdn. Bhd. by physical elements, but usually they will digital promotion (ie: facebook and website) as their tools since it is covered wide markets. In HONDA major promotional tools are as follows: †¢ †¢ †¢ †¢ †¢ †¢ †¢ Product warranties Point of purchase displays and demonstrations Adequacy of repair facility Customer service follow ups Service packages for customers Events related to customer prizes Free check-up campaigns on regular basis The warranty is normally given for one year or on 20,000 kilometres drive, which comes earlier. This warranty is based on the parts replacement. The demonstrations are also given to the customer in order to aware about the product’s exclusive features. 17. 2. SPONSORSHIP AND EVENT MARKETING Honda Malaysia is involved with sponsorship and event marketing in their business method for communicating and marketing with the aim to increased the brand awareness and image, as well as increasing the their sales. 17. 2. 1. MALAYSIA SUPER GT MALAYSIA SUPER GT is a world class motorsport event featuring high octane action and carnival atmosphere for a long lasting appeal. It also allows its Honda to have strong association and an emotional connection with the attendance at the track. Giving exposure and an unforgettable moment to their lives, creating firm brand recognition into their minds. SUPER GT provides a solid marketing platform for Honda via these activities: †¢ †¢ Pre, During, and Post Event Brand Product Exposure Sales and Marketing Opportunities 21 MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia Group 03 Season Long Project Honda Malaysia Sdn. Bhd. †¢ †¢ Customer and Business Relationship Management Collaboration Opportunities OWNER’S CLUB SPONSORSHIP 17. 2. 2. By sponsoring the owners club, Honda is able to have partners that will act as free marketers for Honda. What really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source, in this case the Honda Club Owners. As these owners overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively. 7. 2. 3. PRODUCT LAUNCHING Honda will always create crowd through their product launching create awareness on their products. Usually Honda will always receive booking through these events. Figure 08: Promotional mix use for Honda Malaysia MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia 22 Group 03 Season Long Project Honda Malaysia Sdn. Bhd. 17. 2. 4. OWNER’S CLUB SPONSORSHIP By sponsoring the owners club, Honda is able to have partners that will act as free marketers for Honda. What really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source, in this case the Honda Club Owners. As these owners overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively. 17. 3. ADVERTISMENT The marketing department of the distributors holds HONDA’S advertising. Every distributor is responsible for its own advertising program. Advertising plays a very significant role in the promotion of new product. It’s usually more attractive than the other promotional campaigns. There are different forms of advertisements that a company performs according to the nature of the target market. The purpose of advertising is to introduce the customer by the new product and to give the information about the existing product. 17. 4. PUBLIC RELATION AND PUBLICITY At Honda Malaysia the PR department monitors the attitude of the organization’s public relations and distributes information to build good will. The PR departments spend time counselling top management to adopt positive programs and to eliminate questionable practices so that negative publicity does not arise in the first place. The PR department established by the distributors receives complaints from the customers and then these complaints are transferred to the HAC head office so that suitable actions are taken by the company in order to resolve customer’s problems. Honda Malaysia is engaged in different programs to promote the sales through public relations. For public relations they participate in different types of programs to increase the interest of public and to introduce their now product via these promotional campaigns. MRC1313 Marketing Management Master of Business Administration University of Technology Malaysia 23 Group 03 Season Long Project Honda Malaysia Sdn. Bhd. 17. 5. eMARKETING Figure 08: Promotional mix use for Honda Malaysia Currently, Honda heavily relies on e-Marketing through its official websites. Various information can be found in the websites (Honda retail dealers, spare parts info, price, etc. ) In a recent study of the best automotive manufacturer websites, Honda scored the highest with 836 points out of a possible 1,000. JD Power and Associate’s study concluded that Honda’s website was well-suited to providing information to new vehicle buyers. The survey evaluated 34 manufacturer websites for speed, appearance, navigation,

Julia Alvarez, Famous Poet and Novelist Essay Example

Julia Alvarez, Famous Poet and Novelist Paper Julia Alvarez is a famous world-wide poet and novelist. She was raised in the Dominican Republic, which is why most of her poems and novels are written in Spanish. One of her most famous novels is called In the time of the Butterflies, which is based on her flee to the United States, from the underground, where the three Mirabel sisters were murdered. The hardships of coming into the country, and without knowing the language is what is said to be the main reason of why she began to start writing. Julia Alvarez is more of a famous author than a poet. Therefore, she doesn’t have very many poetry books, or poems put on the internet. I did find five poems that stuck out to me more than her other ones, though. The first poem is called â€Å"Household Riddle†. I despise poetry, but this poem actually got my attention as I was reading it, unlike many other poems. I think this poem is funny because it is mostly talking about the riddle, â€Å"Which came first, the chicken or the egg? † which is a funny little riddle that everyone knows. The second poem that I found is called â€Å"Hairwashing†. This poem is about how her mother used to wash her hair when ever she misbehaved, to rinse out all of the bad. We will write a custom essay sample on Julia Alvarez, Famous Poet and Novelist specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Julia Alvarez, Famous Poet and Novelist specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Julia Alvarez, Famous Poet and Novelist specifically for you FOR ONLY $16.38 $13.9/page Hire Writer I picked to do this poem because I could really picture this happening, and it reminded me of how some mothers would wash their kids’ mouths out with soap. Another poem that I’ve chosen, which is my personal favorite, is called â€Å"Against Cinderella†. This poem kind of analyzes the story of Cinderella, and it asks questions that it knows we’ve all been thinking all of these years. One line in the poem says, â€Å"I can’t believe only one woman in that town had that size foot, could fit into that shoe. † We all know we’ve wondered this too, but we just always went along with it. I like this poem; it’s cute and funny, and in a way sarcastic. The last two poems I chose are called â€Å"Dusting† and â€Å"Storm Windows†. The main reason I chose to do these poems is because they were short, and they were one of the very few poems I could find written by Julia Alvarez. I do kind of like the poem â€Å"Dusting† because the main character says she likes to write her name on the dusty cabinet every morning, and I remember I used to like to write my name in the dust when I was little, too. On the other hand, I have no idea what the poem â€Å"Storm Windows† is about. The only reason I chose it was because it was short. Overall, I regret picking Julia Alvarez as my poet. I, personally, don’t really like her poetry, and she must have not even have written that many poems because I can barely find anything on her. Also, I don’t understand why a lot of her poems are about housekeeping and chores. But, since I have to make the best out of this, I chose five poems that I thought were the best. I like to read something that will grab my interest, keep my attention, and maybe make me think a little bit, and I believe that the five poems that I have chosen do so. Works Cited Alvarez, Julia.. â€Å"Dusting. † Homecoming: new and collected poems. New York: Penguin Books USA Inc. , 1996. Alvarez, Julia.. â€Å"Dusting. † Homecoming: new and collected poems. New York: Penguin Books USA Inc. , 1996. Alvarez, Julia.. â€Å"Dusting. † Homecoming: new and collected poems. New York: Penguin Books USA Inc. , 1996. Alvarez, Julia.. â€Å"Dusting. † Homecoming: new and collected poems. New York: Penguin Books USA Inc. , 1996. Alvarez, Julia.. â€Å"Dusting. † Homecoming: new and collected poems. New York: Penguin Books USA Inc. , 1996.